Questionnaire
Title
:.......................................................................................................
Objective :........................................................................................................................
1.
Household particulars:
a)
Respondents name: .......................................................................
b)
Education
and occupation of main income earning member of family
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|
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Education occupation
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Education
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code
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Occupation(other than farming)
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Code
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No response
|
1
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No response
|
1
|
|
Uneducated
|
2
|
Govt service
|
2
|
|
Primary school educated
|
3
|
Business
|
3
|
|
Middle school educated
|
4
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Shop owner
|
4
|
|
Higher sec. Educated
|
5
|
Private practice
|
5
|
|
Graduate
|
6
|
Private service
|
6
|
|
Post graduate
|
7
|
Unemployed
|
7
|
2.
Details of the family : (age in
no. Of person)
|
Below 7 years
|
7-15 yrs
|
16-25 yrs
|
Over 25 yrs
|
total
|
|
|||||
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|
|
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|
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3.
No. Of children in the family:
..........................................................................................
4.
How many person prefer to eat
chocolates in a family:.................................................
5.
Annual income of the
respondent:
|
Income(Rs)
|
|
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Less than 1 lakh
|
|
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1-2 lakh
|
|
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2-5 lakh
|
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Greater than 5 lakh
|
|
6.
Chocolates information
preferred by respondent:
|
Chocolate name
|
brand
|
Prices they prefer(rs)
|
||
|
|
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1-5
|
5-10
|
More than 10rs
|
|
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7.
What the consumer wants in the
new chocolates:
|
Taste (chocolaty, milky or mix up)
|
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Price they can afford(rs)
|
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Packaging
|
|
8.
How the consumer prefer
chocolates:
|
Occasionally
|
|
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Daily
|
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None
|
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9.
How much he/she spent for
chocolates:
|
Duration
|
Expenses (rs)
|
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Daily
|
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Monthly
|
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None
|
|
10.
Who is the major competitor of
Cadbury chocolate in that area:.......................................................
11.
Proximity to the market of the
customer .................................................................................
12.
The main supplier of the area
either wholesaler or retailer.................................................................
13.
Collect information regarding
Cadbury’s new chocolate by distributing free in that area about liking and
disliking and through that we can promote the
product.........................................................................................................................................
14.
Source of information
regarding chocolates:
|
Sources
|
Yes
|
No
|
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Local shops
|
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Media (news paper, television, radio)
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Relatives or friends
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Others
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15.
Those who are not interested in
chocolates why they are not:.................................................................................................................................................................................................................................................................................
16.
Difficulty in purchasing
chocolates :
...........................................................................................................................................................................................................................................................................................................................................................................................................................
.
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